Set The Stage for Your Podcast ... PROMOTE!

27 Jul 2019 4:30 PM | Judith Cassis (Administrator)

Getting excited about your podcast and sharing information or entertaining your audience is the first step in building momentum.  

However, as we've said in past blog articles, you could have the most amazing show, but if you don't promote it, no one will know you're out there. Promoting is your key to building early traction--even before your show airs. 

By getting the word out about your podcast, you'll create a buzz around it and when you launch, new listeners will already be waiting in the wings. 

How Do You Promote? 

Handing out flyers may not work in bigger markets, but it will help in a small community such as ours on the mountain. The only problem is it will require more footwork and will take more time than conventional methods. 

If you have a blog, you can throw in a few teasers to let your existing fan base know you have a podcast. You can also email information about the date and time your podcast will air and then boost with social media posts. 

Let's talk a bit more about social media.

Your goal as a podcaster is to continue to build your listening audience. If you have a social media following, or plan to grow one, it doesn't have to cost you a dime. Sure, it will take a little time but you can introduce upcoming show topics and start discussions that will pique interest. 

Investing time in promoting your podcast will pay off. Be willing to do what it takes to introduce your podcast to the public and remind your followers to share your links! 

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